A new survey from integrated marketing company LDWW reveals 70% of consumers in the United States said they are using AI to shop for products and service, and 71% expect to use the technology even more in the years ahead.
The trend is fundamentally reshaping how consumers discover, research and buy from brands, LDWW maintained.
Agentic commerce is becoming more commonplace in shopping, as almost two-thirds of survey respondents said artificial intelligence influenced a recent purchase decision. Some 30% of respondents noted they have used AI to buy products or services.
Other findings from the LDWW study:
- About 20% of U.S. consumer said AI tools are the most trustworthy means they use to shop.
- As they evaluate potential purchases, 43% of consumers said they trust the brand information encountered on platforms.
- More than half of consumers actively check the citations provided by AI.
- Almost 60% of survey respondents said it is important to know the source of AI answers.
LDWW stated the survey throws a light on an emerging reality for companies in how they market themselves and their offerings. AI platforms are shaping consumer perception and brand selection, a trend that is likely to grow and presents significant opportunities as well as risk for businesses. The company cited a McKinsey estimate that AI will influence up to $750 billion in U.S. consumer spending by 2028. In that case, companies will have to quickly boost visibility in AI systems or risk being misrepresented, or absent, in responses to AI queries, according to LDWW.
