At Home is rolling out “Campus Curated,” a new collection of dorm essentials anchoring the company’s initiative to provide what students need to create a thoughtfully designed living space at affordable prices.
The At Home back-to-campus assortment, offered in stores and online, spans bedding and bath; accent furniture and seating; lighting and mirrors; wall art and décor; desktop and vanity accessories; storage and organization; and kitchen and dining products.
At Home stated it set out to offer one of the broadest assortments of affordable home merchandise to help transform even the smallest campus spaces into lodgings that feel welcoming, comfortable and personal. The company divides more than 300 products in the Campus Curated Collection into eight categories with prices ranging from $1.49 to $299.99. Among the offerings, as examples, At Home priced a Clear Square Food Storage Jar at $3.99; a Tapered Fabric Hamper at $14.99; a 12-piece Imperial Stoneware Dining Set at $19.99; a Chunky White Rectangle Fabric Storage Basket, large, at $29.99; a Ninja Blast Portable Blender at $69.99 (pictured above); and a Nash Office Chair at $149.99.
“Today’s students aren’t just furnishing a dorm room, they’re creating a space that reflects who they are,” said Ann Haagenson, At Home vice president of merchandising. “Our ‘Campus Curated’ collection was inspired by the trends shaping today’s homes and social feeds, from soft, romantic details and coastal influences to layered textures and personality-driven décor. Beyond style, we’ve made it easy to furnish an entire room in one trip with an incredible assortment of bedding, bath and décor, plus one of the broadest selections of closet and whole-room organization solutions. Students can recreate the looks they’re seeing on DormTok and Pinterest while adding their own personal style, all at a value that fits a college budget. Right At Home, from day one.”
