Amazon announced its Black Friday Week and Cyber Monday sales event slated for November 19-30.
In the Black Friday/Cyber Monday event, Amazon said it would roll out millions of deals across brands including Le Creuset, HP, Google and Stanley. The promotion will feature daily deal drops, Thanksgiving dinner essentials and live sports with in-game shopping on Prime Video. Amazon will reach out to consumers, positioning its AI-powered tools such as Alexa for Shopping as aids for customers seeking the best prices on the gifts on their holiday lists, highlighting functions including price tracking.
Today’s Big Deals will include 12 days of themed discounts across product categories. For the first time, Amazon will run deals twice on both Black Friday and Cyber Monday, one each at midnight and 8 a.m. Pacific Time, the company maintained, with savings up to 60% off of products from Theragun, HydroJug, Balsam Hill and Frye & Co., among others. On November 24 only, Amazon Prime for Young Adults members will get a chance to tap exclusive 20% cash backs on a curated selection of trending products across various product categories while supplies last, four times the standard cash-back rate, Amazon emphasized.
The company reported the scope of its Black Friday/CyberMonday deals includes:
- Up to 45% off select coffee makers from Keurig
- Up to 40% off select cookware from Our Place and Farberware
- Up to 40% off select Ninja appliances including EverSear, Creami, Slushi, and Ninja Foodi
- Up to 40% off select floorcare from iRobot and Bissell
- Up to 40% on select items from Yankee Candle
- Up to 40% on select bath and laundry essentials from Lands’ End and Madison Park
- Up to 35% off select ornaments and holiday tabletop from Lenox
- Up to 35% off select curtains and home textiles from Lush Decor
- Up to 30% off select entertaining and dining essentials from Yeti and Solo Stove
- Up to 25% off select bakeware from Pyrex, OXO, King Arthur and and All-Clad
In addition, Amazon is offering up to $80 off select air purifiers from Levoit and up to $90 off select beauty tools and devices from ghd and Braun
For 2026, the Amazon Holiday Shop will emphasize personalization, delivering gift recommendations based on customer shopping histories, preference and family needs, with the most relevant recommendations appearing first.
Amazon plans to make it easy for consumers to shop the small businesses on its platform with savings on home, health, beauty and fitness products from U.S.-based businesses, including up to 65% off The Beard Club grooming products, 40% off Solawave Red Light Therapy Wands and 30% off SMIRLY kitchen products.
The Amazon Haul event has launched and continues through November 14, featuring $1 flash deals and 11-cent bargains on November 10–11. Although Amazon positioned “Haul-iday” as part of its year-end sales push in the U.S., where the deep discount operation rivals retailers such as Temu and Shein, the event’s competitive posture against Alibaba and its 11.11 festival is relevant in international markets where both compete.
“Customers count on Amazon for low prices and great selection every day, not just during the holidays,” said Doug Herrington, CEO of Worldwide Amazon Stores. “This Black Friday Week and Cyber Monday, we’re taking that even further with thousands of deals on the most-loved gifts with new themed deals dropping every day. Plus, Alexa for Shopping acts as a personal holiday shopping expert, creating lists, tracking prices, setting deal alerts and doing the deal hunting, making it easier than ever to find great gifts at great prices.”
Amazon, meanwhile, posted a detailed list of FBA price changes on its Seller Central page. There, Amazon stated that, effective January 15, 2027, fulfillment fees will revert to non-peak rates, with changes including: Small standard-size product fulfillment fees for products priced between $10 to $50 will increase by 40 cents on average as large standard-size product fees increase by 12 cents per unit on average. For products priced above $50, small standard-size fulfillment fees will increase by 70 cents on average as large standard-size product fees increase by 47 cents on average.
