Gen Z has become the most engaged generation, in wedding terms, supplanting Millennials as the top demographic preparing for nuptials while adopting a modern traditionalist approach, according to a study by wedding planning platform Zola.
In Zola’s 2026 First Look Report, based on a survey of more than 11,500 couples, Gen Zers made up the majority of people who are engaged at 51%, surpassing Millennials at 43%.
Gift registries remain an important tool in wedding planning. Zola points out couples today are setting up registries to fund major life goals even as they include traditional gifts such as kitchenware. Now, 87% of couples include at least one cash fund in their registry account, andt the focus is shifting beyond travel. Many are registering for home down payments (39% of survey respondents) or funds to pay for the wedding itself.
GenZers and Millennials have much in common, the groups have somewhat different views of what they want in a wedding. GenZers are more likely than Millennials to include bridal parties in wedding ceremonies, at 92.2% versus 78.8%, respectively; have a religious element as part of the event, at 53.9% versus 37.5%, respectively; and include a bouquet toss, at 40% versus 28.9%, respectively, Zola noted, reflecting a revival of tradition with a modern flair.
According to Zola, wedding budgets are holding steady at a record high average of $36,000. Despite economic concerns, couples are prioritizing the celebration they want, with 85% saying their weddings will be worth every penny. The company added Gen Z is bringing a TikTok-first mindset to wedding planning and feels pressure to create shareable nuptials content. Six in 10 couples said managing their actual budgets against online inspiration is a top pain point, up 12% from the 2025 report. In addition, wellness is becoming its own line item as couples invest heavily in feeling “wedding ready,” Zolla pointed out.
Artificial intelligence is becoming more prominent in the wedding planning process. With an almost 150% growth in adoption over the past, AI is acting as a logistical assistant to help answer questions, draft emails and manage budgets and timelines. However, AI isn’t a factor in vows and speeches.
“Weddings in 2026 look incredibly modern, but feel deeply timeless,” said Samantha Kobrin, Zola head of brand. “Couples are embracing trends like documentary-style content, signature mocktails and vintage décor, but remain crystal clear on what matters most: marrying the right person, presence over performance and love rooted in kindness and support.”
