A survey by advertising services provider NCSolutions indicated 48% of consumers in the United States have purchased a product they saw featured in creator/influencer content on an entertainment app or social media platform. Two-thirds of GenZers, 55% of Millennials...
Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
Many American consumers are willing to pay more for sustainable products and services, but they want help in identifying such options, according to the third annual Business of Sustainability Index from software and data services firm PDI Technologies. Different...
Gen Zers, Millennials, Gen Xers and Boomers all have distinctly different expectations from brands, shopping preferences and patterns, and outlooks for the future, according to a study by Near Intelligence, a global data platform, including the upcoming holidays. In...
The Home Depot wants to help young homeowners reduce their dwelling-related stress by becoming better-informed do-it-yourselfers. The company has launched a New Homeowners Hub to equip the next generation of current and future first-time householders with resources...