Consumers in Deloitte’s Holiday Retail Survey told the business services firm they plan to spend an average of $1,778 this year, including experiences, up 8% from 2023, with the average number of intended gift purchases at nine versus eight in the prior year....
PwC’s 2024 Holiday Outlook survey revealed 59% of respondents believe inflation will influence their holiday purchasing this year. Even so, consumers indicated they would spend about 7% more for their year-end festivities for an average of $1,638. The survey suggested...
The 2024 Labor Day Intentions Preview from Numerator reports 36% of consumers in the United States expect to shop Labor Day sales, with planned spending fairly evenly split between in-store and online. Some 36% of survey respondents plan to shop online sales only...
A survey by advertising services provider NCSolutions indicated 48% of consumers in the United States have purchased a product they saw featured in creator/influencer content on an entertainment app or social media platform. Two-thirds of GenZers, 55% of Millennials...
The future of Gen Z will be shaped by the value it places on practical skills and live content while its adapts quickly to a world in which artificial intelligence is an emerging reality. According to a white paper from Wondershare Filmora, based on a survey of 1,000...