A survey by advertising services provider NCSolutions indicated 48% of consumers in the United States have purchased a product they saw featured in creator/influencer content on an entertainment app or social media platform. Two-thirds of GenZers, 55% of Millennials...
The future of Gen Z will be shaped by the value it places on practical skills and live content while its adapts quickly to a world in which artificial intelligence is an emerging reality. According to a white paper from Wondershare Filmora, based on a survey of 1,000...
Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
Retail sales in the United States during the month of May, including discretionary general merchandise and consumer packaged goods, changed very little year over year, according to market research and analytics company Circana. In the four weeks ending June 1, overall...
Consumer confidence slipped in April, hit by decreased comfort in the job market, non-essential spending and the ability to make ends meet, according to Numerator. The market researcher’s April Consumer Confidence Score was 56.9, down 0.4% from March. The score is an...
