by Mike Duff | Feb 23, 2026 | Retail Articles
The Knot Worldwide has released its 2026 Real Weddings Study, which chronicles the growing role of Gen Z and AI in nuptial planning and ceremonies. Despite ongoing economic uncertainty, weddings remain a non-negotiable life milestone, according to The Knot. About two...
by Mike Duff | Jan 30, 2026 | Retail Articles
Gen Z has become the most engaged generation, in wedding terms, supplanting Millennials as the top demographic preparing for nuptials while adopting a modern traditionalist approach, according to a study by wedding planning platform Zola. In Zola’s 2026 First...
by Mike Duff | Aug 14, 2025 | Retail Articles
Consumers are redefining modern nuptials as a new generation of couples deliberately prioritize, thoroughly personalize and insist on authenticity at every step of their march to matrimony, according to The Knot Worldwide and its 2025 Global Wedding Report. The report...
by Mike Duff | Sep 14, 2023 | Retail Articles
As an operation that’s focused on celebration, The Knot Worldwide has published its first-ever Future of Marriage Report, including trends from a study of more than 1,000 single or dating Millennial and Gen Zers in the United States. The data indicates that Gen Zers...
by Mike Duff | Jul 26, 2023 | Retail Articles
Wedding planning platform The Knot is rolling out a new brand look, direction and advertising strategy based on a study it conducted that took younger consumers as a main focus. The brand’s largest marketing launch of all time will support the new national...
