Digital retailer Wish has launched shoppable videos dubbed Wish Clips, a new feature designed to enhance the customer experience and simplify the path to purchase.
Each shoppable video experience enables users to gain additional information about products featured in the videos so they can learn about various ways they can be used or worn, Wish indicated. With one tap, users can view product details, visit the merchant’s store or add a product to their shopping cart.
Wish merchants can create and upload five to 30-second video clips that showcase their product in action. Then, through a Wish dashboard, merchants can access performance metrics to better understand how their shoppable videos affect sales of their products. Wish will update the dashboard over time to include additional metrics such as customer watch time as well as a more robust and streamlined user interface.
For their part, shoppers can ‘like’ or report a video to the Wish content moderation team.
Android users in the United States, Australia, Brazil, Canada, France, Germany, the United Kingdom, Italy and Japan already can access Wish Clips, and availability will roll out to iOS users starting in April, Wish noted.
The Wish Clips introduction is part of a broader effort to enhance the user experience on Wish, the company asserted, and provide more tools for merchants to showcase their products. Wish Clips is one of several new initiatives and features the e-tailers plans to roll out in 2022, it maintained.
“Discovery commerce is the future, and we are deepening our investment into new products and user-centric features to bring that element of discovery to life,” said Tarun Jain, Wish chief product officer, in introducing the video initiative. “For users, Wish Clips helps them better visualize the product and enjoy a more immersive, interactive experience. For merchants, Wish Clips provides a great opportunity to showcase their brand’s personality and style while driving product discovery within a native shopping experience.”