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Numerator: Walmart Customer Base Shifting As Online Business Grows

Numerator: Walmart Customer Base Shifting As Online Business Grows

by Mike Duff | Aug 20, 2026 | Retail Articles

Walmart’s global e-commerce sales grew 23% in its latest quarter, and new research from Numerator suggests the retailer’s growing digital business is helping reshape its customer base. Walmart’s increased focus on digital operations, in part driven by...
Omnisend: Biggest Brands Captured the Bulk of E-Commerce Gains

Omnisend: Biggest Brands Captured the Bulk of E-Commerce Gains

by Mike Duff | Jan 15, 2026 | Retail Articles

E-commerce order volume across all channels in the United States grew 147% year over year in 2025, according to Omnisend’s eighth annual e-commerce marketing study, but that growth was uneven: the top 5% of brands accounted for 54% of total order growth. Digital...
Salesforce: Holiday E-Commerce Grows As AI Drives Higher Intent, Conversion Rates

Salesforce: Holiday E-Commerce Grows As AI Drives Higher Intent, Conversion Rates

by Mike Duff | Jan 9, 2026 | Retail Articles

With more help from AI, consumers were active in the digital marketplace as 2025 closed out, with online holiday spending increasing 4% in the United States versus seasonal sales in 2024, reaching $294 billion, according to Salesforce. The customer relationship...
Adobe: Holiday Online Spending Grew 6.8% With Home Categories Gaining

Adobe: Holiday Online Spending Grew 6.8% With Home Categories Gaining

by Mike Duff | Jan 7, 2026 | Retail Articles

Consumer spending online increased 6.8% to $257.8 billion in the United States during the just-past holiday shopping season, according to Adobe, which defined the period as November 1 to December 31, 2025. Adobe noted that spending in its Furniture & Home Goods...
Report: Generation, Gender Make a Difference in Online Shopping

Report: Generation, Gender Make a Difference in Online Shopping

by Mike Duff | Feb 24, 2025 | Retail Articles

Age and gender play a significant role in online shopping, according to the 2025 Consumer Insights Report from Wunderkind, a performance marketing firm. Mobile will be the future of e-commerce as smartphones are the go-to device for online purchases for Gen Z, with...
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