Kohl’s revealed the next 400 of its stores that will add Sephora operations this year.
The locations will span 36 states from Alaska to Maine. The concentration of Sephora adds is particularly high in California and the northeastern quarter of the country, with 18 in New York, 19 in Indiana, 20 in Michigan, 26 in Illinois and 30 in Ohio. Illinois will see as many Sephora added to Kohl’s stores as will Texas. The addition of 400 locations brings the total of Sephora at Kohl’s locations to 600, putting the partnership on track to meet its 850 store goal by 2023, the retailer said.
Introduced in fall 2021, Sephora at Kohl’s is a 2,500-square-foot, fully immersive beauty experience that mimics the look and feel of a freestanding Sephora. Sephora departments feature a curated assortment of prestige makeup, skincare, hair and fragrance brands, as well as innovations in clean beauty and self-care. Sephora-trained beauty advisors offer personalized consultations and assistance with finding products, while testing and discovery zones serve up a rotating assortment of new, emerging or trending products.
Kohl’s and Sephora developed the partnership to drive joint success, overhaul Kohl’s beauty business, excite existing customers and attract new customers, the retailer said, adding that the partnership is off to a great start driving sales, bringing in new, younger and more diverse customers and enabling cross-category purchases across all lines of business. In addition, Kohl’s has used the addition of Sephora operations to reconfigure stores and put greater emphasis on active, casual and beauty selections.
Kohl’s also is adding six new prestige beauty brands to its assortment this spring: Murad, Clarins, Jack Black, Living Proof, Versace and Voluspa.
“We’re thrilled to be bringing Sephora at Kohl’s closer to millions more of our customers nationwide through this 400 store expansion,” said Doug Howe, Kohl’s chief merchandising officer. “The quick and vast rollout of Sephora at Kohl’s is a testament to how much we believe in this partnership and making prestige beauty more accessible to people everywhere.”