More than four years after withdrawing from the ASDA business it operated in the United Kingdom, Walmart has begun recruiting U.K. companies to its global marketplace in the United States and its international selling platforms in Canada, Mexico and Chile.
The initiative will also provide access to other European sellers. Walmart will host a U.K. Seller Summit in London on September 9 at which attendees can gain insights and hands-on support such as cross-border growth guidance and connections with merchants. Manufacturers and exporters from a variety of sectors ranging from home and kitchen to apparel to sporting goods, beauty and entertainment have received invitations to attend the event, the company maintained.
Walmart has opened a dedicated seller office in London to support U.K. and European sellers who would like to launch into online sales on the company’s marketplaces. Sellers approved to join have access to services from a local onboarding team and tools and other resources to help them rapidly scale up across the Atlantic, including the opportunity to get their goods to U.S. customers within two days and competitive fulfillment solutions in Canada, Mexico and Chile, Walmart reported.
In announcing the initiative, Andrea Albright, Walmart International executive vice president and chief growth officer, offered U.K. and European sellers the “full support of the Walmart team.” Albright added, “U.K and European businesses have a well-earned reputation for quality, innovation and exceptional design. By partnering with Walmart, sellers can bring those strengths to millions of customers in the U.S., Canada, Mexico and Chile, all with the speed, scale and support that only Walmart can provide. We’re excited to work side-by-side with these sellers to unlock new opportunities and help them grow faster than ever before.”
