The Hollister Collection at Target marks the brand’s first entry into the home and décor category, with the assortment launching June 28 ahead of the back-to-school season.
Consumers can shop the collection on HollisterCo.com, Target.com, in most Target stores and in select Hollister stores. The June 28 introductions represent the initial rollout of seasonal goods developed by Target and Hollister Co., a division of Abercrombie & Fitch Co., offering some 60 items, with the initial lineup focused on men’s and women’s apparel and bedding. Target will expand its Hollister lineup for the 2026 holiday season and in spring 2027, the company noted, after having recently emphasized its focus on elevating design across the business.
“We’re thrilled to partner with Hollister to bring guests a first-of-its-kind home collection that reflects our continued focus on delivering fresh, distinctive products,” Mara Sirhal, Target senior vice president of home merchandising, said. “Combining the brand’s signature laid-back style with Target’s authority in stylish, affordable and accessible home and dorm design, this collection brings a new perspective on home and dorm style. Whether guests are refreshing a bedroom, heading to campus or creating a space that feels uniquely their own, this collection makes it easy to bring comfort, personality and great design home, all at the incredible value guests expect from Target.”
Fran Horowitz, Abercrombie & Fitch Co., added, “Shopping for a college dorm room or bedroom is an exciting milestone in our customers’ lives, and we’re thrilled to bring Hollister to that experience. As we expand beyond apparel to meet their evolving lifestyle needs, partnering with Target was a natural fit. By combining the comfort and versatility Hollister is known for with Target’s expertise in designing affordable dorm and home items, this collection helps us reach more customers during important new beginnings.”
