Best Buy is repositioning the customer-facing part of the business, including promoting a new tagline, Imagine That, introducing fresh advertising and enhancing the service offering, to better serve the range of shoppers in the way they want and reemphasize the thrill...
According to the 2024 U.S. Back-to-School Consumer Sentiment Survey from Sensormatic Solutions, a Johnson Controls company, 74% of consumers plan to conduct their classroom return shopping in-store, which remains the top option chosen year-over-year. However, the...
For the back-to-school season, Kohl’s Corp. will feature new brands, trend-right apparel and essentials and hundreds of classroom return staples under $20. The company noted that an expanded home assortment will give college-bound students the chance to grab storage...
The annual Deloitte Back-to-School Survey reveals parents of K-12 school children are weighing prices and priorities in preparation for the classroom return, budgeting for necessities, but they are making room for a few indulgences. The survey also checked in on...
As of early July, 55% of back-to-school and back-to-college shoppers already had begun purchasing for the return to the classroom, according to an annual survey conducted by the National Retail Federation and Prosper Insights & Analytics. Although many had already...