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Affordability Quest Drives Back-to-School Shopping Adjustments

Affordability Quest Drives Back-to-School Shopping Adjustments

by Mike Duff | Jul 27, 2026 | Retail Articles

Research from Snipp suggests back-to-school spending is likely to rise, but consumers will make adjustments as to where, what and how they purchase in response to rising costs, economic uncertainty and inflation. The economic pressure has prompted many consumers to...
Walmart Heads Back-to-School With Emphasis on Value, Convenience

Walmart Heads Back-to-School With Emphasis on Value, Convenience

by Mike Duff | Jul 15, 2026 | Retail Articles

Walmart said it is posting its lowest back-to-school prices since 2019 on the most popular school supplies, affordable solutions for every stage of the scholastic journey and healthy meals to fill lunchboxes as the company also touts delivery and pickup conveniences....
NRF Forecasts Record Back-to-School Retail Spend With Value Focus

NRF Forecasts Record Back-to-School Retail Spend With Value Focus

by Mike Duff | Jul 15, 2026 | Featured News, Retail Articles

Some 62% of consumers already had started shopping by early July for an academic year that looks to set spending records, according to the annual back-to-school survey released today by the National Retail Federation and Prosper Insights & Analytics. Although the...
Circana’s Cohen: Still Awaiting True Read on More Deliberate Consumer Demand

Circana’s Cohen: Still Awaiting True Read on More Deliberate Consumer Demand

by Peter Giannetti | Jul 9, 2026 | Retail Articles

Consumers are becoming “far more intentional about when, where and why they make purchases,” Circana’s chief industry advisor Marshal Cohen wrote in a recent blog post in the wake of big June retail promotions. Cohen, noting a snapshot of modest year-over-year gains...
Deloitte: Economic Concerns Weigh on Back-to-School Shopping Intentions

Deloitte: Economic Concerns Weigh on Back-to-School Shopping Intentions

by Mike Duff | Jul 9, 2026 | Retail Articles

In Deloitte’s 2026 Back-to-School Survey, parents polled revealed they plan to spend $557 per student in grades K-12, down $13 year over year or about 2%, as economic considerations impact the selling season. With adjustment for inflation, the survey result...
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