Target Corp. has set March 7 for the official rollout of a limited‑time collection with Roller Rabbit that includes housewares, apparel and luggage.
The collection will wheel into Target with more than 250 items, including a first-ever exclusive Roller Rabbit print, the company noted.
Target’s design team collaborated with Roller Rabbit, known for its loungewear and sleepwear with joyful prints and whimsical characters. In doing so, Target merged the brand’s print-driven looks with its own “approachable” design sensibility at a great value, the company indicated. Almost 80% of the collection is priced at $35 and under, with items starting at just $3. Among the new Roller Rabbit items is the 24-ounce Disco Hearts Wave Tritan Hydration Tumbler priced at $15. Target recently has reemphasized its commitment to design under new CEO Michael Fiddelke.
The Target rollout includes Roller Rabbit’s first‑ever expansion into luggage/travel gear and outdoor items. Target also plans to offer first-of-their-kind Roller Rabbit Mystery Boxes mixing various items such as keychains, compact mirrors and a sleep mask/scrunchie set, the retailer pointed out.
“Partnering with a beloved, social‑first brand like Roller Rabbit is exactly the kind of unexpected delight our guests crave,” Gigi Guerra, Target vice president, creative curation. “We’re constantly reimagining our design partnerships to spark discovery, curating what’s next, not what’s already been done, while upping the exclusivity and personalization that make these collaborations so special and uniquely Target.”
