Home JCPenney Appoints CFO, Presses BTS Strategy
August 12, 2022
JCPenney Appoints CFO, Presses BTS Strategy
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As it continues to position itself for future growth, JCPenney announced that it has appointed Stephanie Plaines CFO and provided details of its strategy to drive back-to-school sales.

Plaines most recently served as CFO at Jones Lang LaSalle, a commercial real estate services company. She brings experience as a senior executive at companies including Starbucks, Walmart and Ahold Delhaize, according to JCPenney.

As cited in a recent LendingTree survey that found 75% of parents feeling stressed about paying for necessary back-to-school shopping, JCPenney indicated that it is continuing a commitment to provide a better back-to-school shopping experience for parents by delivering value, convenience, and quality. The company is running tax-free back-to-school promotions around the country, discounting select salon and optical services, and offering cash and points back through its loyalty program JCPenney Rewards.

In addition, the company has assembled what it calls One-Stop Shopping sections in stores, noting that more than 73% of JCPenney shoppers do their school shopping exclusively in-store. JCPenney developed the one-stop sections so shoppers could grab everything their kids need to return to school in style in one convenient place without breaking the bank. In a similar vein, the company is offering a dedicated back-to-school portion of its website landing page.

“JCPenney is investing for the long-term while executing our customer-focused strategy to enhance shopping experiences and build brand loyalty,” said Marc Rosen, JCPenney CEO stated, adding, “Stephanie brings more than 20 years of high-performance strategic and financial leadership with best-in-class global retailers. Her deep strengths in data-forward financial management and track record of value creation will make her an invaluable advisor throughout the business as we develop new digital and technology capabilities to advance our transformation agenda.”

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