by Mike Duff | Aug 31, 2023 | Retail Articles
JCPenney has launched a self-funded reinvestment plan and customer value proposition intended to fuel long-term growth and increase customer loyalty and shopping frequency. The plan as announced calls for the company to make more than $1 billion in reinvestments by...
by Mike Duff | Jul 21, 2023 | Retail Articles
After time away because of the COVID-19 pandemic, JCPenney has reopened its new corporate offices at the Campus at Legacy West in Plano, TX, featuring a new design, technology and perks designed to engage employees returning from working at home. As the company...
by Mike Duff | Apr 21, 2023 | Retail Articles
JCPenney has appointed Katie Mullen chief customer officer as the company seeks to integrate in-store and online operations more thoroughly. Mullen was the company’s chief digital officer and will continue to oversee e-commerce strategy and omnichannel development,...
by Mike Duff | Apr 19, 2023 | Retail Articles
JCPenney is positioning itself as a business in transformation, and in a blog post published by the company, the man in charge of the process noted that technology is going to play a big part in the changes that are underway. Keith Melker, recently appointed chief...
by Mike Duff | Feb 9, 2023 | Retail Articles
Two mid-tier department stores have made major executive appointments as Kohl’s named Nick Jones (pictured above, right) chief merchandising and digital officer, and JCPenney appointed Keith Melker (pictured above, left) chief transformation and strategy...