Holiday preparations at HSN include recruiting some high-profile helpers, including chef Curtis Stone and model/entrepreneur Christie Brinkley, to make shopping easier this gift season.
The HSN Holiday Helpers initiative is rolling out as a new way devised by the retailer to connect customers to celebrity partners, brand founders and trusted experts for seasonal inspiration, thoughtful gifting ideas and trusted advice, HSN stated. Customers can now check out Holiday Helpers and associated interactive shopping functions, exclusive insights and new assortments across HSN’s selling platforms.
HSN’s Holiday Helpers will serve as go-to resources for seasonal inspiration, sharing expert tips, trend insights and curated product recommendations designed to take the guesswork out of the holidays, according to HSN. Throughout the season, consumers can tune-in for special on-air features hosted by Stone and Brinkley, as well as skincare expert Dr. Paul Nassif and comedian/television host Michelle Buteau, each bringing their unique expertise and point of view to the holiday shopping.
HSN reported its lineup of helpers will take various approaches to the holidays:
- Curtis Stone (pictured above) — In two special appearances, one on November 14 and the other on December 12, the Michelin-starred chef and restaurateur will look to help make holiday cooking and entertaining easier while introducing more than 30 new products. The introductions include an 8-inch Square Electric Skillet with steam rack and a three-piece knife set in gift boxing, both representing practical solutions for holiday hosting, cooking and gifting.
- Christie Brinkley — With an October 29 and 30 return to HSN, the supermodel, entrepreneur and actor will share her perspective on holiday fashion and seasonal styling.
- Michelle Buteau — The TV host, comedian and actor will bring her signature personality and style to HSN on October 27, sharing a curated selection of seasonal gifts across product categories.
- Dr. Paul Nassi — The skincare expert, who also is a facial plastic and reconstructive surgeon, will celebrate his 10-year anniversary with HSN this October, marking a decade of bringing his dermal expertise and innovations to HSN customers. He will share beauty insights and seasonal recommendations to help customers look and feel their best throughout the holidays.
“The holidays are all about bringing people together, and our Holiday Helpers are here to make every part of the season feel more inspiring and effortless,” said Rosalia Bucaro Polizzi, chief merchandising officer at HSN parent QVC Group. “By bringing together trusted personalities and experts across food, fashion and beauty, we’re helping customers discover thoughtful gifts, useful advice and new ideas that make celebrating easier and more joyful.”
