HSN is celebrating National Food Month this April with a new addition to its roster of chefs and tastemakers and the debut of the Mesa Mia by Jenny Martinez collection.
In its culinary endeavors, HSN has worked with chefs including Wolfgang Puck, Curtis Stone, Emeril Lagasse and Jet Tila. Martinez will join the group with a new kitchenware collection, HSN noted. The collection invites shoppers to share Martinez’ culinary vision rooted in Mexican culture and designed to add color and connection to every meal.
Mesa Mia, which translates as my table, celebrates tradition, flavor and togetherness, the QVC Group banner reported. Inspired by Martinez’s Mexican heritage and a mission to encourage connection and creativity Mesa Mia brings to every dish as it blends colorful design with high-performance functionality in kitchen essentials that work for everything from festive gatherings to intimate family meals. HSN already has a range of Martinez home and housewares online, including stoneware taco holders and a 10-inch enameled cast iron skillet
Consumers can tune in to HSN at 1 p.m. eastern time and 5 p.m. eastern time on Tuesday, April 28 to watch Martinez live on-air, and they can visit hsn.com to shop the collection. Viewers also can connect with @HSN channels on social media to get behind-the-scenes content and exclusive recipes.
“Food is one of the most powerful ways we connect with our culture, our families and each other,” said Rosalia Bucaro Polizzi, HSN chief merchandising officer, in announcing the collaboration with Martinez. “This National Food Month, we’re excited to bring that spirit to life for our customers through the launch of Mesa Mia by Jenny Martinez and are confident her new line will help inspire creativity and joy in the kitchen.”
