QVC is celebrating 40 years since the enterprise started live video shopping on television with an exclusive eight-hour TikTok Shop Super Brand Day event hosted in New York City on June 17.
The event will feature celebrities, creators, QVC hosts and brands in a full day of livestream shopping, product storytelling and event-only deals, the company stated. Consumers can view the event by visiting QVC’s TikTok Shop.
QVC said it supports the company’s live shopping experience on TikTok Shop with more than 95,000 products available across each category it offers, a dedicated production team operating from five new studios and more than 220 live hours per week. In building on the company’s TikTok growth, the event will showcase culinary and home collections, curated beauty presentations and fashion and accessories, while underscoring QVC’s commitment to shaping the future of live social shopping, the company stated.
From June 1 through June 30, consumers can shop limited-time anniversary offers in home, beauty, fashions and electronics, among other categories on qvc.com, TikTok Shop and on-air. Featured brands will include Dyson, Philosophy, Bissell, KitchenAid, Keurig, Skechers and Vince Camuto.
The event will also showcase presentations on QVC history and the debut of a new podcast from company host and Broadway performer John Battagliese dubbed “Cart Blanche,” which will air June 16 on QVC+ and HSN+.
On June 13, QVC will throw what it called the “Biggest Party Ever” at Studio Park, a sold-out ticketed event at the company’s West Chester, PA, headquarters, to say thank you to its customers and vendors.
“Forty years ago, QVC changed the way we shop by going live, and what’s most exciting is that we’re just getting started,” said Krystyna Taheri, QVC senior vice president of social commerce. “The future of shopping is live, social and personal, and QVC is ready to lead the way. Our TikTok Shop Super Brand Day is proof of that, bringing together the storytelling and trust we’ve built over four decades with the next generation of live shopping. We’re not just celebrating our past, we’re moving forward and shaping where shopping is headed.”
