The upcoming holiday presents challenges for retailers fighting it out through a shopping period with the fewest number of days between Thanksgiving and Christmas since 2019 and with 43% of consumers carrying more debt than they held in 2023. Data from the Salesforce...
Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
A new report from Acceleration Community of Companies highlights the distinct social dynamics that shape Gen Z brand engagement, including the group’s embrace of multiple identities beyond traditional markers, their attraction to satirical marketing, how they’ve...
Walmart is launching a major summer promotion across its product range — including food, beverages, books, apparel and home goods — linked with an expansive TikTok community. Walmart stated it developed the Spicy Summer promotional campaign to generate consumer...
Target’s newest marketing campaign, dubbed “That Target Feeling,” is set to debut May 19 with a spotlight on scenes and lyrics inspired by guests who post on social media to share their thoughts about the retailer. The campaign features a reimagined...
