QVC kicked off its holiday season by naming entertainer Danielle Fishel, star of the television show “Boy Meets World,” as its official “Mrs. Claus” for 2026.
For the second year in a row, QVC will spotlight “Mrs. Claus” as it celebrates the women who make the holidays memorable with support this season from Fishel as “Mrs. Claus.” After serving as “co-chief cheer officer” during QVC’s Christmas in July event, Fishel will help holiday shoppers who are seeking something special for everyone on their gift lists.
Fishel (pictured above) will share what she’s buying for everyone on her own list as part of seasonal celebrations as conveyed in the QVC’s broadcast, streaming and e-commerce initiatives, the company noted. QVC will be touting one-of-a-kind giftable finds this holiday season, it pointed out, from brands including Le Creuset, KitchenAid, Nespresso, MacKenzie-Childs, Laura Mercier, Barefoot Dreams, Pop Sonic, Dr. Denese, and Tatcha as well Be Free by Danielle Fishel. In addition, QVC plans exclusive launches and drops across home, beauty, fashion, food and other product categories.
QVC’s annual Nonstop Holiday Party returns November 6-8 spotlighting giftables and unique bundles at sharp prices, the company pointed out, such as Ninja coolers. The event will incorporate early Black Friday sale prices and a lineup of special guests that includes Martha Stewart, musician John Legend and actor Teri Hatcher.
Then, QVC’s TikTok Shop will feature more than 90 hours of holiday programming including special flash sales and giveaways.
“For 40 years, QVC has brought together great products, compelling personalities and entertaining shopping experiences that make finding the perfect gift as enjoyable as giving it,” said Rosalia Bucaro Polizzi, QVC chief merchandising officer. “This season, we’re continuing that tradition with new products, exciting deals and more ways for customers to shop and celebrate with us across every screen.”
