by Mike Duff | Oct 8, 2025 | Retail Articles
Numerator’s Prime Big Deal Days tracker found that nearly a quarter of participating shoppers used the October 7–8 event to start their holiday shopping, with home among the top five categories purchased. In fact, 23% of Big Deal Days shoppers reported using the...
by Mike Duff | Sep 29, 2025 | Retail Articles
The past five years have seen substantial swings in generational spending share, according to market researcher Numerator, with Millennials and adult GenZers driving the gains and now commanding 32% of market spend, an eight-point increase from 2020. In contrast, Baby...
by Mike Duff | Sep 17, 2025 | Retail Articles
As the holiday season nears, 77% of U.S. shoppers say they’re aware of new or proposed tariffs and are bracing for higher prices and supply shifts, according to Numerator. Awareness actually peaked in April before falling to 71% by early July, yet the latest figure...
by Mike Duff | Sep 8, 2025 | Retail Articles
The Numerator Consumer Sentiment Tracker study indicated consumer confidence dipped slightly in August, with a score of 55, down 0.3 points from July and 0.5 points versus the 2025 average. In the study, 50 is the dividing line between positive and negative sentiment...
by Mike Duff | Aug 25, 2025 | Retail Articles
The Numerator 2025 Labor Day Intentions Preview survey revealed 64% of consumer respondents said they planned to celebrate the holiday this year, down three points from 2024, with grilling and cooking at home high on the planned activities list. Among consumers in the...
