by Mike Duff | Nov 5, 2025 | Retail Articles
Nearly half of Millennials say they feel behind on key milestones, new research from Numerator’s Generations Hub shows, even as many enter middle-income brackets, raise young families and drive significant in-store spending. Today, 46% of Millennials, born 1982-1995,...
by Mike Duff | Oct 22, 2025 | Retail Articles
GenZers rank Walmart as their top retail destination, yet they overall are diverse in their shopping preferences, according to a study by Numerator based on results from its Generations Hub, which gathers verified purchase and survey data. Numerator reported Walmart...
by Mike Duff | Oct 8, 2025 | Retail Articles
Numerator’s Prime Big Deal Days tracker found that nearly a quarter of participating shoppers used the October 7–8 event to start their holiday shopping, with home among the top five categories purchased. In fact, 23% of Big Deal Days shoppers reported using the...
by Mike Duff | Sep 29, 2025 | Retail Articles
The past five years have seen substantial swings in generational spending share, according to market researcher Numerator, with Millennials and adult GenZers driving the gains and now commanding 32% of market spend, an eight-point increase from 2020. In contrast, Baby...
by Mike Duff | Sep 17, 2025 | Retail Articles
As the holiday season nears, 77% of U.S. shoppers say they’re aware of new or proposed tariffs and are bracing for higher prices and supply shifts, according to Numerator. Awareness actually peaked in April before falling to 71% by early July, yet the latest figure...
