by Mike Duff | Aug 21, 2025 | Retail Articles
The Amazon Prime Day 2025 Recap Report from market researcher Numerator, based on its tracking studies focused on verified buyers, determined that 41% of households in the United States participated in the retailer’s July 2025 promotional event, up six points from...
by Mike Duff | Aug 13, 2025 | Retail Articles
The White House has again delayed imposing new China tariffs, yet despite ongoing macroeconomic and political uncertainty, consumer confidence has been holding steady, according to market researcher Numerator. In the Numerator Consumer Sentiment Tracker study,...
by Mike Duff | Jul 18, 2025 | Retail Articles
The Numerator Tariff Sentiment Tracker indicated 71% of consumers are aware of new or proposed tariffs on goods imported into the United States, and 81% of consumers understand how the duties can impact prices. In an update to the market researcher’s study, more U.S....
by Mike Duff | Jul 14, 2025 | Retail Articles
Amazon declared Prime Day 2025 its biggest such promotion ever, while market research company Numerator noted the consumer approach to the event this year reflected uncertainty about prices and the economy. Amanda Schoenbauer, a Numerator analyst, commented, “This...
by Mike Duff | Jul 9, 2025 | Featured News, Retail Articles
Home products have been drawing a significant share of purchasing in the early phase of Amazon’s Prime Day 2025 promotional event, according to market researcher Numerator. The Numerator Prime Day Live Tracker indicated home goods were tied with health and wellness...
