by Mike Duff | Dec 15, 2025 | Retail Articles
Most U.S. consumers plan to celebrate Christmas this year, with holiday spending expectations largely steady, though a sizable share expect to pull back, according to Numerator’s 2025 Q4 Holiday Preview study. As the holiday approaches, 54% of polled consumers said...
by Mike Duff | Dec 10, 2025 | Retail Articles
Baby Boomers account for 33.7% of sales in the United States, down 10 points since 2020, but they still are a formidable consumer generation. The ongoing Numerator Generations Hub study of verified purchase and survey data indicated Boomer income levels skew lower...
by Mike Duff | Nov 13, 2025 | Retail Articles
Market researcher Numerator reported data indicating prices for everyday household purchases increased 0.12% in October, following a 0.60% increase in September and a 0.32% increase in August. As consumers reconsider holiday budgets in the face of tariff impositions...
by Mike Duff | Nov 5, 2025 | Retail Articles
Nearly half of Millennials say they feel behind on key milestones, new research from Numerator’s Generations Hub shows, even as many enter middle-income brackets, raise young families and drive significant in-store spending. Today, 46% of Millennials, born 1982-1995,...
by Mike Duff | Oct 22, 2025 | Retail Articles
GenZers rank Walmart as their top retail destination, yet they overall are diverse in their shopping preferences, according to a study by Numerator based on results from its Generations Hub, which gathers verified purchase and survey data. Numerator reported Walmart...
