by Mike Duff | Jun 5, 2026 | Retail Articles
World Cup viewers in the United States could drive $7.5 billion in spending as they follow the tournament, which soccer watchers plan to watch mostly at home, according to Numerator. In all, 32% of U.S. consumers plan to watch the 2026 FIFA World Cup between June 11...
by Mike Duff | May 21, 2026 | Retail Articles
Market research by Numerator found that 35% of women polled said they do not use AI, compared with 23% of men, highlighting a gender gap that could affect the adoption of AI in retail and elsewhere. According to Numerator’s “Spectrum of She: Female Shopper...
by Mike Duff | May 18, 2026 | Retail Articles
Numerator’s 2026 second-quarter holiday preview indicates most consumers celebrating Memorial Day planned to do so at home, with 65% planning a barbecue. Other top choices when it comes to Memorial Day festivities, according to the market researcher, include...
by Mike Duff | May 1, 2026 | Retail Articles
Although many celebrate Cinco de Mayo as a night out, just as many consumers are preparing to take part in Mexican-themed May 5 festivities at home. Market researcher Numerator reported that two in 10 consumers plan to celebrate Cinco de Mayo, led by Millennials and...
by Mike Duff | Apr 14, 2026 | Retail Articles
Consumers were slightly less confident in March as the job market outlook softened, according to the Numerator Consumer Sentiment Tracker. The March Consumer Confidence Score, an average of how consumers feel about the job market, their household finances and...
