by Mike Duff | Feb 5, 2024 | Retail Articles
In a study on consumer feelings about holiday occasions, Numerator has determined that more people are ready to celebrate in 2024. Numerator’s 2024 Holiday Intentions Preview looked at how shoppers plan to celebrate and shop for 14 major holidays in the United States...
by Mike Duff | Oct 24, 2023 | Retail Articles
Market researcher Numerator says fewer consumers in the United States plan to celebrate Halloween this year, at 61% versus 65% in 2022, yet 12% of shoppers remain undecided, which could bring participation above 2022 levels. Consumer buying patterns tend to make a...
by Mike Duff | Oct 19, 2023 | Retail Articles
The holiday season is coming up fast, and according to a National Retail Federation consumer survey conducted by Prosper Insights & Analytics, consumers expect to spend $875 on average on gifts, decorations, food and other seasonal items, up about $42, or 5%, from...
by Mike Duff | Sep 20, 2023 | Retail Articles
Total Halloween spending should reach a record $12.2 billion in 2023, exceeding last year’s record of $10.6 billion, according to the National Retail Federation’s annual survey conducted by Prosper Insights and Analytics. A record number of people surveyed, 73%, will...
by Mike Duff | Mar 17, 2023 | Retail Articles
Consumers will continue to spend on holiday celebrations in the year ahead, but they think economic uncertainty will affect their plans, according to market researcher Numerator. In fact, 22% of participants in the Numerator study said economic uncertainty would have...