by Mike Duff | Apr 6, 2022 | Retail Articles
JCPenney is rolling out a “Shopping is Back!” integrated marketing initiative developed to give consumers a fresh, brand-oriented look at the company in stores and online. The retailer characterizes the initiative as a celebration of shopping and the...
by Mike Duff | Mar 31, 2022 | Retail Articles
The head of Walmart Connect outlined how the company is expanding and refining its advertising platform. In a blog post on its corporate website, Rich Lehrfeld, senior vice president and general manager, Walmart Connect, declared that now is a transformative time in...
by Mike Duff | Dec 10, 2021 | Retail Articles
In the holiday season, Big Lots is encouraging shoppers to embrace “have-it-all-idays” in advertising starring Molly Shannon and Eric Stonestreet. The new advertising, already begun airing, runs as a series of spots deployed across local and national television,...
by Mike Duff | Dec 1, 2021 | Retail Articles
McGruff the Crime Dog is on the case this holiday season pointing out and raising awareness of counterfeit products. As part of the Go For Real anti-counterfeiting campaign, the National Crime Prevention Council, McGruff’s home base, and the United States Patent and...
by Mike Duff | Sep 16, 2021 | Retail Articles
In the run-up to the holiday season, Macy’s is launching an array of fall initiatives, including a new home brand, a Trademark You promotional campaign and Macy’s Presents The Edit, a digital destination showcasing trending apparel and home looks curated by experts...