In the holiday season, Big Lots is encouraging shoppers to embrace “have-it-all-idays” in advertising starring Molly Shannon and Eric Stonestreet.
“Everyone can identify with Molly and Eric’s fun-loving personalities which shine through in a big way in this newest, holiday-inspired continuation of our ‘Be a BIGionaire’ brand campaign,” said Bruce Thorn, Big Lots president and CEO, in announcing the new advertising. “This season, customers tell us they’re going big, from holiday decorating to gifting and everything in between, and we’re inviting them to have a wonderful ‘have-it-all-iday’ with exceptional prices and surprising products at Big Lots.”
Big Lots, with creative agency Tombras, unveiled its “Be a BIGionaire” national brand campaign in May, inviting shoppers to feel like a million bucks when they hunt for great deals at their neighborhood Big Lots. The fresh holiday creative extends the BIGionaire launch, which has generated a significant increase in consumers’ brand consideration to shop at and recommend Big Lots as a fun retail destination offering value and discoveries throughout the store, the retailer maintained.