by Mike Duff | Jun 17, 2022 | Featured News, Retail Articles
Walmart and Roku have entered a first-of-its-kind partnership in a move to make streaming TV the next critical e-commerce shopping destination, Roku announced. Walmart will become the exclusive retailer streaming on Roku, allowing consumers to purchase featured...
by Mike Duff | May 23, 2022 | Retail Articles
Ulta Beauty has announced the launch of its retail media network, UB Media, which will offer brands addressable advertising that leverages its Ultamate Rewards members. The company characterizes its reward members as the biggest community of beauty enthusiasts in the...
by Mike Duff | May 16, 2022 | Retail Articles
Social media influencers and online communities are having a bigger influence on shoppers, particularly the youngest, as much as or more so than brands. A study by Oracle and Brent Leary, partner, CRM Essentials, that included more than 2,000 adults, ages 18 to 80 in...
by Mike Duff | Apr 22, 2022 | Featured News, Retail Articles
Walmart President and CEO Doug McMillon, in his annual letter to shareholders, associates and customers, expressed gratitude for their contributions and patronage while highlighting company focal points going forward. McMillon said Walmart continues to address...
by Mike Duff | Apr 6, 2022 | Retail Articles
JCPenney is rolling out a “Shopping is Back!” integrated marketing initiative developed to give consumers a fresh, brand-oriented look at the company in stores and online. The retailer characterizes the initiative as a celebration of shopping and the...