With Mother’s Day fast approaching, Walmart is giving away up to 20,000 free one-year Walmart+ memberships worth almost $2 million in value to new moms as part of a campaign that includes celebrity parenting advice.
Celebrity advice includes, Walmart noted,
- Cardi B: Let them sleep with lots of binkies in the crib, so if they lose one while napping they can easily find another
- Stephanie Beatriz: If you have a changing pad, anything is a changing table
- Janelle James: The moment your baby closes their eyes, you should, too, and when they turn toddler, sliced grapes are candy.
- Jenny Slate: Feed toddlers in their diapers before putting clothes on to make mealtime clean-up easier
The membership giveaway runs in conjunction with Pampers Hospital Gift Program, which provides a gift bag for patients who have recently delivered a baby. This May, each will include coupons, a Pampers Sensitive Wipes 6-count sample, literature on newborns, and while supplies last, the free one-year Walmart+ memberships.
“The beauty of motherhood is that it brings moms together with a bond regardless of where they are in their lives,” said Courtney Carlson, Walmart senior vp of retail marketing, in announcing the marketing campaign. “Every mom loves to trade their parenting hacks, and we’re excited for this campaign to showcase the biggest hack of all being The Mother of All Savings, a Walmart+ membership.”