by Mike Duff | Apr 25, 2023 | Retail Articles
With Mother’s Day fast approaching, Walmart is giving away up to 20,000 free one-year Walmart+ memberships worth almost $2 million in value to new moms as part of a campaign that includes celebrity parenting advice. The Mother of All Savings Memberships campaign...
by Mike Duff | Mar 29, 2023 | Retail Articles
For spring, JCPenney is promoting what it is calling event season as it invites working families to embrace bold and colorful styles, “huge” savings and fresh initiatives. For consumers attending or hosting occasions, the company is positioning itself as the place to...
by Mike Duff | Jan 12, 2023 | Retail Articles
As a next step in scaling platform capabilities and advertising services, Lowe’s Cos. will move its retail media network’s advertising sales and operations departments in-house, effective January 31. The initiative will allow Lowe’s One Roof Media...
by Mike Duff | Nov 10, 2022 | Featured News, Retail Articles
Bed Bath & Beyond is continuing to add new leadership to its turnaround effort with the appointment of Bart Sichel as executive vice president and chief marketing and customer officer. Sichel will oversee integrated marketing and customer strategies for Bed Bath...
by Mike Duff | Aug 31, 2022 | Retail Articles
A new-for-fall marketing campaign from Neiman Marcus dubbed Live Your Luxury, emphasizing pride and living in the moment, will reach out to affluent consumers through multiple channels including a Fall Book, events, digital content and videos. In the just-launched...
