by Mike Duff | Apr 2, 2024 | Retail Articles
Retail media is becoming a bigger factor in today’s market, and Rich Lehrfeld, senior vice president and general manager, Walmart Connect, detailed where the retailer is going with its entertainment and advertising venture. Walmart is currently pursuing an acquisition...
by Mike Duff | Sep 11, 2023 | Retail Articles
Lowe’s Cos. has teamed up with some NFL stars to promote and support do-it-yourselfers in getting home projects up and going. The initiative launches in alignment with a 360-marketing campaign, which is an extension of the Lowe’s Knows creative platform that...
by Mike Duff | Apr 25, 2023 | Retail Articles
With Mother’s Day fast approaching, Walmart is giving away up to 20,000 free one-year Walmart+ memberships worth almost $2 million in value to new moms as part of a campaign that includes celebrity parenting advice. The Mother of All Savings Memberships campaign...
by Mike Duff | Mar 29, 2023 | Retail Articles
For spring, JCPenney is promoting what it is calling event season as it invites working families to embrace bold and colorful styles, “huge” savings and fresh initiatives. For consumers attending or hosting occasions, the company is positioning itself as the place to...
by Mike Duff | Mar 27, 2023 | Retail Articles
Instacart has launched an advertising and promotion service designed, the company announced, to assist retailers in providing affordable, personalized experiences for customers and build brand loyalty. Now, retailers of all sizes can leverage Instacart Marketing...
