Bed Bath & Beyond named Tractor Supply and Walmart alum Rick Lockton executive vice president and chief digital, product and technology officer.
Lockton oversees technology integrations across omnichannel partnerships, blockchain investments and emerging home technology ventures while maintaining a focus on growing the core online retail business, Bed Bath & Beyond reported. His priorities include accelerating digital growth, improving conversion and building lifetime value by applying advanced consumer data strategies.
Location most recently spent two years as senior vice president, digital for Tractor Supply. Before that, he was senior vice president and e-commerce general manager at Ashley Furniture. He previously spent 11 years at Walmart, rising to vice president of digital product.
“As we evolve from a pure-play retailer to a complete home ecosystem provider, we remain laser focused on strengthening our online retail foundation,” said Marcus Lemonis, Bed Bath & Beyond executive chairman and principal executive officer. “Rick’s proven success in building digital-first businesses, driving profitability and scaling innovation aligns perfectly with our next phase of growth.”
