To support its evolving corporate strategy, Target Corp. has unveiled a new 150,000-square-foot concept store that it will use as a basis for an update of brick-and-mortar operations.
The company recently debuted the new, larger store format in a location outside of Houston. After several years of expanding smaller-footprint locations created to suit more urban and otherwise densely populated communities, Target stated that, while continuing to open stores of all sizes, it would focus growth on the new, larger concept and variations on it over the next few years.
The new format is more than 20,000 square feet larger than the chain average, Target pointed out. It features a more open layout and localized enhancement to entice consumers, and it incorporates elements that support the company’s omnichannel strategy including a curbside pickup delivery bay.
According to Target, the new store concept optimizes space and elevates the guest experience with:
- More space. The new store layout includes five times more backroom fulfillment expanse than previous Target stores of similar size. The additional space will help support ongoing growth Target has experienced as same-day services have grown to more than 10% of overall sales. About 95% of the retailer’s digital orders and same-day services are store fulfilled.
- Full Range of Merchandise. The new larger stores will offer guests the full Target assortment of merchandise, including expanded food and beverage, exclusive brand partnerships and a curated mix of owned and national brands.
- Increased Light and Natural Elements. Larger windows and the open layout will bring in more outside light as plants and regionally sourced reclaimed wood contribute to a welcoming store environment.
- Localized Design Features. The store integrates community-relevant features from native landscaping outside the store to local products on the sales floor.
- Built-in Sustainability. The new format, as well as other Target stores and remodels, will use natural refrigerants in cold cases to help lower the retailer’s emissions and operate EV charging ports for customers, with many locations mounting rooftop solar arrays.
- Enhanced Team Spaces. Modernized offices and team member areas will include flexible room construction that will be able to serve the store team’s varying needs and will provide comfortable furniture options such as booth seating.
From 2023, Target noted, more than half of the company’s approximately 200 full-store remodels and almost all the retailer’s approximately 30 new stores will include components adopted from the new format. In 2024, all of Target’s remodels and new stores will feature the majority of the reimagined store design elements.
“Target’s stores are at the heart of how we deliver for our guests, whether they browse the aisles, shop online or stop by for same-day services like order pickup and drive up,” said John Mulligan, Target executive vice president and COO. “Guests and team members tell us they come to Target because they feel inspired, connected and welcomed. With our reimagined store design and larger store footprint that better supports our same-day services, we can give guests more of what they love while incorporating features that build on our commitment to sustainability, community and helping all families discover the joy of everyday life.”