Bradshaw Home announced the rollout of a comprehensive rebrand of its flagship GoodCook housewares brand with thousands of products across tools, gadgets, cookware, bakeware and food storage.
The GoodCook rebrand, Bradshaw Home reported, will showcase significant updates to the brand’s product portfolio, including 160 new and re-designed products, as well as a transformed visual identity and packaging system.
The company said it is evolving the GoodCook range of products to emphasize quality and value, meeting the current economic moment and addressing the way people cook, shop and spend today.
With the 160 new and redesigned products — from peelers and tongs to mandolines and mixing bowls— GoodCook focused on enhancing each tool’s function and ease of use, including handle ergonomics, benefits delivery and product durability, according to Bradshaw Home. The products are presented with unified visual brand language designed for what the company said is stronger statement on the retail shelf and in kitchens.
The GoodCook rebrand presents a new tagline: “Anyone can be a good cook.” New packaging feature a blue palette was developed for a more cohesive and compelling presence at retail while supporting flexible, retailer-tailored planograms, Bradshaw Home reported.
The updated product assortment is offered in multiple tiers, including a premium line made from such materials as stainless steel, thermoplastic rubber (TPR) and acacia wood.
GoodCook’s new and newly designed products include:
- Salad Spinner (MSRP $29.99): Featuring a patented pull-lever mechanism and flat lid.
- Salad Dressing Mixer (MSRP $14.99): A glass vessel with an integrated emulsifier and measuring cup attachment.
- Salt & Pepper Grinder (MSRP $12.99): Featuring five coarseness settings and a concealed grinding surface.
- Handheld and V-Blade Tabletop Mandolines (MSRP $16.99–$39.99): Featuring wide runways to accommodate even larger vegetables; large food holders are designed to protect hands and slice thickness-setting knobs.
- Garlic Press (MSRP $13.99): Featuring full stainless-steel construction with pivoting plunger and square-hole mincing plate.
- Swivel Peeler (MSRP $6.99): Featuring a swiveling stainless-steel blade swivels and protective blade cover.
- Three-piece Mixing Bowls (MSRP $26.99): Nesting bowls with slip resistant bottoms and lids.
- Ten-Piece Liquid and Dry Measuring Set (MSRP $11.99): A nesting set for dry and liquid measurements.
- Mechanical Visual Timer (MSRP $12.99): Featuring color-coded countdown for gauging time remaining from a distance.
Bradshaw Home said the updated GoodCook assortment of tools and gadgets in new packaging are slated to be available at retailers including Target, Walmart, Amazon, Albertsons, Kroger, HEB and others beginning September 2026, with select premium items arriving in October 2026.
