Home Study: Amazon Shoppers Act on Multiple Considerations
January 12, 2023

Study: Amazon Shoppers Act on Multiple Considerations

Posted In: Retail Articles

Emplicit, an Amazon partner e-commerce agency that helps companies work with the retailer, conducted a study in which 27% of consumers who shop the retailer look at a seller’s website before they buy if they’re unfamiliar with the brand, and 24% will check to see if the seller is offering a product cheaper directly from its site.

Half of consumers who would buy from Amazon over a product’s own website even if the product was more expensive would do so because of fast Prime delivery, Emplicit noted, and 40% said they would pick Amazon because it’s easier than setting up a new account on another website.

Simple affiliation with featured products can be useful, with 80% of study participants saying they check out “similar items” and “others also bought” merchandise that Amazon displays for them. In addition, 61% of participants claim that multiple product images visually help them the most while shopping on Amazon.

Brian Byer, Emplicit COO, said, “Many of our new survey findings reaffirm why it’s not only important to have a presence on Amazon but to have an optimized presence that makes the most of this powerful sales channel. The survey affirms what we at Emplicit already know about consumers: They trust and enjoy using Amazon as their shopping portal. Our team grew up on Amazon and can manage every aspect of an online selling experience, from store and brand management to logistics and data analytics.”

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