QVC is launching multiple initiatives to support its Christmas in July promotion, including the appointment of two “chief cheer officers:” director/actor/haircare entrepreneur Danielle Fishel and singer/actor Lance Bass.
The annual promotional event offers exclusive new products and early gifting inspiration to help consumers get a head start on holiday shopping and decorating. QVC is rolling out hundreds of specially priced items across multiple product categories with particular emphasis on gifting, the company stated.
Joining the cheer officers will be “merrymakers” boutique owner Presley Pierce, entrepreneur/TV personality Kim Gravel and designer/influencer Janine Graff. They will share exclusive content, curated gift ideas and decorating inspiration.
As the July proceeds, QVC plans to entice shoppers with:
- Fishel and Bass (pictured above) joining QVC host John Battagliese as special guests for a new podcast episode of the Cart Blanche program, which mixes guests such as influencers and comedians and premiers July 24 on QVC+, HSN+ and QVC’s YouTube.
- Fishel and Bass Christmas in July gift lists.
- Pierce debuting his latest holiday home décor assortment on QVC, and, on July 25, premiering “A Very Presley Christmas” with QVC Host Ali Carr on QVC+ and HSN+.
- Gravel and Graff providing holiday home decor and seasonal decorating inspiration for shoppers across QVC’s social media channels.
A QVC+ and HSN+’s Christmas in July portal posts holiday content and special streaming deals until month’s end.
“Christmas in July has become one of QVC’s most beloved traditions over the decades because it brings together the excitement of discovering new products, celebrating the holiday season and connecting with people in meaningful ways, and this year,” said Rosalia Bucaro Polizzi, QVC chief merchandising officer. “And we wanted to make it bigger than ever before. Danielle Fishel and Lance Bass bring genuine star power and authentic joy to this celebration, and together with our incredible merrymakers, they’re giving shoppers the best gift of all: getting ahead of the holidays while the pressure is still off. That’s what QVC has always been about and continues to deliver on: making discovery joyful, creating memorable moments and making people’s lives a little easier along the way.”
