by Mike Duff | Jul 14, 2026 | Retail Articles
QVC is launching multiple initiatives to support its Christmas in July promotion, including the appointment of two “chief cheer officers:” director/actor/haircare entrepreneur Danielle Fishel and singer/actor Lance Bass. The annual promotional event offers...
by Mike Duff | Jul 13, 2026 | Retail Articles
A shopper survey released by B2B service platform Clutch revealed 42% of consumers have made a purchase based on a podcast host’s recommendation, yet 61% say they would trust a host less for a promotion that felt off-brand or inauthentic. With influencers and...
by Mike Duff | Jun 27, 2024 | Retail Articles
Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
by Mike Duff | Nov 29, 2023 | Retail Articles
Walmart is debuting “Add to Heart,” said by the retailer to be a first-of-its-kind shoppable, social-media RomCom series featuring holiday gift items. Walmart said it regards the 23-part, shoppable series initiatives as an opportunity to create a connection with...
by Mike Duff | Apr 24, 2023 | Retail Articles
Although only a small part of the larger retail environment so far, social commerce made up about 5% of digital retail sales in the United States during 2022 and is expected to inch up to nearly 7% by 2025, according to market researcher Mintel. The U.S. sector is...
