QVC will launch its fourth annual Foodie Fest April 25–26, celebrating food-focused programming and product across platforms even as parent QVC Group continues to navigate Chapter 11 proceedings.
The multi-platform event will feature a mix of established brands and new culinary products spanning on-air, streaming, social and e-commerce channels, as QVC continues to emphasize food as a key merchandising category.
Gemma Stafford, chef and host of Bigger Bolder Baking on YouTube, will kick off Foodie Fest with an exclusive new collection on QVC that blends Irish-inspired bakeware and foods, including her signature GemmaMade Traditional Irish Scones. She will also feature modern essentials such as microwavable Magic Bowls and Magic Meal Mugs that help customers make real food fast, the company noted. On Sunday, Chef Geoffrey Zakarian will appear to showcase his selection of cookware and wine to customers.
In addition to cookware, bakeware and wine, Foodie Fest will provide a selection of premium frozen foods on the TikTok Shop.
“Foodie Fest continues to be a celebration of the passion QVC customers have for great food and the brands behind it,” said Rosalia Bucaro Polizzi, QVC chief merchandising officer. “As we continue to grow our food offerings, this event allows us to bring together innovation, discovery and trusted favorites in a way that inspires customers in their everyday lives.”
