Inflation is a bigger concern than COVID-19 for Father’s Day shoppers according to a survey conducted by Numerator.
In the survey, 61% of consumers said they expected inflation to have an effect on their plans versus 36% who said they expected the pandemic to have an impact.
Food, gifts and alcoholic beverages were the three top spending categories for Father’s Day, cited by 63%, 53% and 33% of shoppers respectively.
Apparel, at 43%, Grilling and Grilling Accessories, at 20%, and Sporting Goods and Power & Hand Tools, tied at 19%, were the top gift segments consumers had in mind.
As for where they plan to shop, 46% said a mass retailer, 36% said a grocery store and 25% said an online-only retailer, with club/wholesale retailer coming in one point behind that.
The majority of Father’s Day spenders plan to shell out between $25 and $100, Numerator noted.
