Home Numerator: Inflation Shaking Up Labor Day Intentions
August 29, 2022

Numerator: Inflation Shaking Up Labor Day Intentions

Posted In: Retail Articles
NRF Upgrades 2021 Retail Forecast After Strong First Half


According to market researcher Numerator, 75% of consumers plan to celebrate Labor Day and even more, 86%, will consider shopping the long weekend sales events. 

Over the period, 34% of consumers surveyed said they plan to shop deals with another 52% saying they might do so. A quarter of consumers said they plan to look for Labor Day deals on clothing and household essentials, while 51% said they will look for bargains on grocery items, 25% said they would buy apparel/shoes and 24% said they would buy household essentials.

Consumers will deal with inflation in several ways, including comparing prices, at 45%, stocking up on sale items, at 31%, not purchasing non-necessities, at 29%, and waiting to purchase a specific product at a lower price, at 18%

Just over half of consumers expect inflation to impact their Labor Day plans down 11 points from the 62% who expected rising costs to affect their Memorial Day Weekend shopping at the beginning of summer. In terms of the pandemic, only 18% expect a COVID-19 effect this year following a steady decline in concern throughout 2022.

Among non-food planned Labor Day purchases, 26% of consumers intend to buy grilling materials, 8% plan to buy holiday decorations and 6% plan to buy sporting goods or outdoor games. 

As for activities, 61% of celebrants plan to grill or barbeque, while 53% expect to gather with family and friends. Still, gathering slipped eight points in the activities category year over year as attending/hosting a party declined by seven points and traveling declined by seven points.

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