Home NRF: Halloween Looks To Be Sweet This Year
September 30, 2021

NRF: Halloween Looks To Be Sweet This Year

Posted In: Retail Articles

Retailers should be able to scare up some pretty good sales this Halloween as consumer spending on holiday items could reach an all-time high of $10.14 billion, up from $8.05 billion in 2020, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics.

Plans to celebrate Halloween this year are close to pre-pandemic levels, NRF added.

According to the survey, 65% of consumers in the United States intend to celebrate or participate in Halloween activities this year, up from 58% in 2020 and comparable with 68% in 2019. Households with children are much more likely to celebrate Halloween at 82%, while those without are at 55%, still more than half.

Not only are more Americans celebrating Halloween this year, but average planned spending is also up, NRF noted. On average, U.S. consumers plan to spend $102.74 on costumes, candy, decorations and greeting cards, $10 more than was the case last year.

“Americans plan to spend more than ever to make this Halloween a memorable one,” NRF president and CEO Matthew Shay said in announcing the survey results. “Retailers have implemented a number of measures, such as bringing in Halloween products earlier than normal, to ensure their shelves are stocked with seasonal candy, décor and other items ahead of this important holiday.”

Share Now!

Related Posts: