Etsy has announced that it is partnering with OpenAI, allowing consumers in the United States searching for items on ChatGPT to purchase Etsy products that surface in search results directly on the platform.
When consumers enter a shopping-related query such as, “help me find a ceramic plate set,” and ChatGPT delivers results from Etsy, consumers can click on the listing to learn more and complete purchases via credit card, Apple Pay or Google Pay, among other payment methods. In doing so, they can remain on the ChatGPT website if they wish to conduct further or other searches using the AI tool.
Traffic to retail sites from generative AI sources, such as ChatGPT, has increased 4,700% over the last year, according to Rafe Colburn, Etsy’s chief product and technology officer. Etsy is also moving to employ additional technology to help its shoppers, he added. For example, Etsy is collaborating with a tech partner to integrate product discovery into mobile experiences. If shoppers come across a hat while scrolling through social media and it sparks their interest, AI-powered visual search will connect them to similar items on Etsy.
