The first co-branded Container Store and Bed Bath & Beyond location will welcome consumers at a grand opening on Saturday, May 16, in Fort Worth, TX, featuring an assortment designed to make it a destination for products throughout the home.
The new store concept combines popular elements of The Container Store’s offering, including organizing solutions, design services and expertise with select Bed Bath & Beyond’s home essentials. The combination provides consumers with a more complete home destination that combines organization, essentials, décor and services in one convenient shopping experience, Bed Bath & Beyond stated.
Now, according to the company, consumers familiar with The Container Store’s assortment of storage and related home products will find expanded or new product categories typical of Bed Bath & Beyond stores. So, the combined store includes a broad assortment of products for the kitchen, dining room, bedroom, closet and other home spaces, Bed Bath & Beyond noted. In addition, the store is reintroducing familiar Bed Bath & Beyond features such as the towel wall and curated bed displays.
Beyond the initial combo store opening, Bed Bath & Beyond indicated that it will roll out products from its traditional lineup to stores in The Container Store’s portfolio, after acquiring the storage specialist. The rollout will be accomplished in phases across The Container Store’s 98 locations nationwide, as well as online at containerstore.com. After a period as an online-only retailer, Bed Bath & Beyond expects to operate more than 300 brick-and-mortar stores. The store lineup will include multiple formats with co-branded stores, neighborhood formats, Bed Bath & Beyond Seasonal Living, and Buy Buy Baby locations.
To celebrate its grand opening, the Fort Worth Container Store/Bed Bath & Beyond combo will give the first customer in line on Saturday a $500 gift card. Then, the first 50 customers on Saturday will receive mystery gift cards valued between $25 and $100. Bed Bath & Beyond added that the store will offer prizes throughout the weekend and honor all old 20%-off coupons that consumers still have.
“This is an exciting step forward as we continue bringing our Everything Home vision to life,” said Amy Sullivan, Bed Bath & Beyond president, in announcing the store opening. “By bringing together the strengths of these two iconic brands, we’re creating a more connected shopping experience that combines inspiration, organization, solutions and value for customers across every room in the home.”
