Amazon on day two of Prime Day 2025 is encouraging consumers to discover additional Prime Day deals on home products including kitchen and personal care items.
Day 2 deals include a range of household items such as, Amazon pointed out:
- 20% off the Dyson Airwrap
- 20% off an Our Place Dream 6-quart multi cooker
- 20% off an insulated ice chest from Igloo
- 21% off the Dyson Supersonic hair dryer
- 25% on a Yeti insulated easy-to-load soft cooler
- 29% off a stainless-steel espresso machine from Breville
- 29% off a stainless-steel cookware set from Cuisinart
- 30% off a Kitsch satin heatless hair curler set
- 30% off a self-cleaning Vitamix blender
- 30% off a Ninja air fryer
- 31% off a countertop ice maker from GE, now
- 41% off a Shark heated comb and blow dryer
- 44% off a Ninja Thirsti drink system and soda maker
- 45% off a single-serve coffeemaker from Keurig
- 46% off a eufy Robot Vacuum Omni C20 self-emptying vacuum and mop combo
- 47% off the Dreame vacuum and mop combo
Katherine Black of global consultancy Kearney noted the 2025 version of Prime Day arrives with a few new twists. She observed Prime Day this year is featuring more showcased deals each day, a technique typically used by retailers to drive traffic. However, that may mean consumers should expect fewer deals overall, she noted. Amazon seems to be pushing to drive traffic each day and pick up ancillary sales, in addition to the big showcase deals. The approach represents a new, tiered version of Prime Day versus a past focus on offering deals from lots of small suppliers, who may not be able to do the kind of discounting they’ve done in the past due to consumer spending wariness and tariffs, Black said.
Black added an early read of Amazon strategy suggests the company is targeting younger consumers and repeat customers, who could represent likely pockets of strength, in an effort that also include testing approaches to generating more sales from Millennials and GenZers, as well as loyalists.
