Michaels is expanding its new experiential store model with the opening of its third location in Rogers, AR.
Already trialed in Easton, OH, and Irving, TX, the new format is part of Michaels’ broader effort to update the in-store experience while testing features that could eventually roll out to shoppers at other Michaels locations. The company plans to open additional concept stores and bring enhancements to existing locations throughout 2026.
Features at the Rogers store include a Favor Bar where consumers can mix and match items to build custom party favors and gifts. A Seasonal & Trends section near the front of the store provides space for all seasonal décor and features a new Pinterest Trend Bar showcasing viral creative trends and related products.
Michaels Seasonal & Trends Section
“Our new stores represent an exciting milestone within Michaels’ broader transformation to redefine the customer journey and become a true destination for creativity and celebration,” said David Boone, CEO of Michaels, in announcing the store rollout. “The new format reflects our customers’ desire for more inspiration and hands-on, analog experiences, while providing a space for the local community to connect, create, and celebrate.”
