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October 20, 2021
Amazon Small Business Empowerment Report Touts Gains
Posted In: Retail Articles
Third-Party Sellers Flourish on Amazon Prime Day 2021


In releasing its “2021 Small Business Empowerment Report,” Amazon asserted that third-party sellers on its marketplace platform have created 1.8 million jobs in the United States and that the number of American small and medium-sized businesses that surpassed $1 million in sales grew by almost 15%.

Amazon also stated that more than 200,000 small and medium-sized businesses from around the world began selling through its U.S. store in one year. Amazon added that, in the 12 months ending on August 31, American U.S. businesses on its platform sold more than 3.8 billion products, averaging 7,400 every minute, averaged more than $200,000 in sales, up from about $170,000 in the comparable period 2019/2020, and had almost $2.2 billion in international export sales, up year over year from about $1.5 billion.

According to the company, the 10 states with the most Amazon sellers per capita are:

  • Delaware, more than 2,000 sellers
  • Florida, more than 50,000 sellers
  • Utah, more than 7,500 sellers
  • California, more than 88,000 sellers
  • Wyoming, more than 1,000 sellers
  • New Jersey, more than 20,000 sellers
  • Nevada, more than 6,500 sellers
  • New York, more than 40,000 sellers
  • Colorado, more than 10,000 sellers
  • Washington, more than 13,000 sellers

The top 10 states with the most year-over-year seller sales growth, Amazon maintained, were:

  • Nebraska, 60% growth
  • South Dakota, 40% growth
  • Delaware, 35% growth
  • Iowa, 33% growth
  • Kansas, 32% growth
  • Washington, 29% growth
  • West Virginia, 28% growth
  • Arizona, 27% growth
  • South Carolina, 27% growth
  • Connecticut, 25% growth

In 2020, Amazon invested more than $18 billion in selling partner success to help sellers quickly launch businesses via its store, scale and reach more customers and build their brands, the company indicated. That investment includes launching new tools and services, and the more than 24,000 employees focused on supporting sellers across the company.

The report comes out as Amazon begins its October 20 to 21 Accelerate 2021 virtual conference for sellers, which includes appearances by Amazon CEO Andy Jassy and Worldwide Consumer CEO Dave Clark. It features new product and service announcements, seller presentations and more than 30 sessions providing insights and strategies for current and aspiring entrepreneurs.

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