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January 31, 2024

Yeti Acquires Premium Backpack Specialist Mystery Ranch

Outdoor products company Yeti Holdings, Inc., known for its premium coolers and on-the-go beverageware, signed an agreement to acquire Mystery Ranch, a designer and manufacturer of load-bearing backpacks, bags and pack accessories.

“Mystery Ranch packs have earned a global reputation within the most demanding communities by building load-bearing equipment that delivers in the harshest environments,” said Matt Reintjes, president and CEO of Yeti. “Their ethos, passion and people not only align with the Yeti team but also connect well with our commitment to innovation and our customers. Their communities, ambassadors and obsession with quality make it a natural fit with Yeti.

Terms of the acquisition agreement were not disclosed.

Mystery Ranch was founded in 2000 in Bozeman, MT, by outdoor gear industry veterans Dana Gleason and Renée Sippel-Baker. The Mystery team will continue to operate out of Bozeman and will work with Yeti during the next several months to integrate teams and functions, according to Yeti.

“Yeti’s passion for innovation and the outdoors aligns closely with our founding vision,” said Gleason. “Renée Sippel-Baker, my co-founder, and I know they are a perfect partner to build upon our long history of making the best load-bearing equipment in the world for the most extreme users as well as the everyday mission.”

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