Home De’Longhi Names Appliance Veteran Sheffield President for U.S., Canada
January 31, 2024

De’Longhi Names Appliance Veteran Sheffield President for U.S., Canada

De’Longhi Group North America named appliance veteran Eliza Woolston Sheffield president of De’Longhi America, a new role with the kitchen and home comfort small appliance company responsible for the De’Longhi and Braun brands in the U.S. and Canada.

Sheffield, with more than 25 years of experience across a range of business functions, most recently served as the president of BlueStar Appliances for a decade. Prior to that, she held a range of marketing leadership roles with companies and brands, including General Mills, Method Products and Flip Video.

Sheffield reports to Mike Prager, CEO of De’Longhi Group North America.

“Eliza has an outstanding and diverse track record of success in growing businesses and building brands,” Prager said.

“I am incredibly honored to join the De’Longhi America family as the brand expands its presence in the U.S. and Canadian markets across innovative categories like coffee and espresso,” said Sheffield. “De’Longhi’s commitment to crafting exceptional products that boast innovative technology resonates with my passion for steering growth in consumer-centric organizations. I look forward to collaborating with the talented De’Longhi team and valued retail partners to drive meaningful innovation and fulfill our mission of ‘better every day.’”

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