Keurig Dr Pepper (KDP) has expanded its partnership with Italian coffee company Lavazza Group to include wider sales and distribution of Lavazza K-Cup pods and the introduction of Lavazza’s Canadian brand, Kicking Horse Coffee, to the K-Cup pod format.
Under the agreement, KDP will continue to be the exclusive sourcing partner and manufacturer of Lavazza K-Cup pods and add sales and distribution responsibilities in retail and e-commerce across the U.S. and Canada. Future availability of Kicking Horse fair trade and organic roast coffees in a K-Cup pod will provide a new, premium experience for consumers to enjoy the brand through the Keurig single-serve brewing system, according to Patrick Minogue, KDP president, U.S. Coffee.
“This partnership marks a significant milestone for Lavazza and Kicking Horse, as it opens new avenues to reach a wider audience of coffee enthusiasts,” added Hossam Ashraf, president of Lavazza North America.
Cedric Malaga, CEO of Kicking Horse Coffee, shared, “At Kicking Horse Coffee, our mission is to bring better coffee to the world – we call it the best of coffee with the best of intentions. Sharing our always fair trade and organic roasts with as many people as possible means we’re delivering on this mission.”